How do you account for inflation?

Last updated: November 20, 2025

We don’t adjust for inflation and that’s intentional.

Why we’ve made this choice:

Inflation can vary significantly over time and across different sectors. While it might seem helpful to account for it, doing so could actually distort your emissions data.

Here's why we skip inflation adjustments:

  • Consistency is key: Keeping a fixed baseline helps you compare emissions data year-over-year without introducing variables that can skew results.

  • Inflation is unpredictable: It changes monthly and affects different products and services in different ways.

  • It can distort the real picture: Adjusting for inflation could create a misleading view of your actual environmental impact and consumption behavior.

Our focus is on helping businesses reduce emissions by changing behaviors and choosing more sustainable suppliers—not just tracking financial metrics. By sticking to unadjusted figures, we give you a clearer and more stable view of your carbon footprint.