ESRS E1 - Climate change
Topic | ESRS E1 - Climate change |
Sub-topic | Climate change adaptation |
Sub-sub-topic |
|
IRO | Impact - potential positive |
Location | Own operations |
Time-frame | Long-term |
Title | Sustainable advertising practices mitigate climate impacts |
Example | Advertising agencies like Ogilvy are integrating sustainable practices into their operations to reduce carbon footprint. By adopting energy-efficient office spaces, using eco-friendly materials for marketing materials, and promoting digital advertising over print, Ogilvy reduces its environmental impact and contributes to climate change mitigation efforts. |
Reference | Ogilvy Sustainability Report, 2023 |
ESRS E5 - Circular economy
Topic | ESRS E5 - Circular economy |
Sub-topic | Waste |
Sub-sub-topic |
|
IRO | Impact - potential positive |
Location | Downstream |
Time-frame | Long-term |
Title | Marketing campaigns can have a positive impact on the environment |
Example | Marketing companies are promoting recycling initiatives, encouraging positive ESG practices. Companies like WPP are developing campaigns to encourage recycling and reuse among consumers - having a positive impact on waste reduction efforts. |
Reference | WPP Sustainability Report, 2023 |
Topic | ESRS E5 - Circular economy |
Sub-topic | Waste |
Sub-sub-topic |
|
IRO | Opportunity |
Location | Downstream |
Time-frame | Long-term |
Title | Investing in sustainable marketing solutions promoting recycling |
Example | Investing in sustainable marketing solutions that promote recycling and reduce waste can enhance brand value, attract environmentally conscious consumers, and lead to long-term cost savings. |
Reference | Unilever Sustainable Living Report, 2023 |
ESRS S1 - Own workforce
Topic | Own workforce |
Sub-topic | Equal treatment and opportunities for all |
Sub-sub-topic | Employment and inclusion of persons with disabilities |
IRO | Impact - potential positive |
Location | Own operations |
Time-frame | Medium-term |
Title | Promoting diversity in creative campaigns |
Example | Advertising agencies such as BBDO are championing diversity by actively recruiting and supporting employees with disabilities in creative roles. This inclusive approach not only enhances workplace diversity but also enriches creative outputs by incorporating diverse perspectives. |
Reference | BBDO Diversity and Inclusion Report, 2023 |
Topic | Own workforce |
Sub-topic | Equal treatment and opportunities for all |
Sub-sub-topic | Employment and inclusion of persons with disabilities |
IRO | Impact - potential positive |
Location | Own operations |
Time-frame | Medium-term |
Title | Inclusion improves company culture |
Example | Inclusion of minorities can improve company culture and performance, whilst fostering a positive and inclusive atmosphere. WPP has diversity and inclusion programs to ensure a diverse workforce at all levels. |
Reference | WPP Sustainability Report, 2023 |
ESRS S4 - Consumers and end-users
Topic | Consumers and end-users |
Sub-topic | Information-related impacts for consumers and/or end users |
Sub-sub-topic | Access to (quality) information |
IRO | Impact - potential negative |
Location | Downstream |
Time-frame | Short-term |
Title | Irresponsible marketing can have negative environmental impacts |
Example | Irresponsible marketing practices can mislead consumers, resulting in misinformed decisions, unhealthy lifestyles, and misinformation. WPP ensures all marketing campaigns adhere to ethical standards to maintain consumer trust. |
Reference | WPP Sustainability Report, 2023 |
Topic | Consumers and end-users |
Sub-topic | Information-related impacts for consumers and/or end users |
Sub-sub-topic | Access to (quality) information |
IRO | Impact - potential negative |
Location | Downstream |
Time-frame | Short-term |
Title | Ethical considerations in influencer marketing |
Example | Influencer marketing agencies like InfluencerDB are implementing ethical guidelines to ensure influencers disclose sponsored content transparently and responsibly. This practice aims to prevent misleading marketing practices that could negatively impact consumer trust and brand reputation. |
Reference | InfluencerDB Ethical Marketing Guidelines, 2023 |
Topic | Consumers and end-users |
Sub-topic | Information-related impacts for consumers and/or end users |
Sub-sub-topic | Access to (quality) information |
IRO | Risk |
Location | Downstream |
Time-frame | Short-term |
Title | Legal and regulatory fines for data privacy non-compliance in digital advertising |
Example | Non-compliance with data privacy laws (e.g., GDPR, CCPA) in digital advertising practices may lead to significant legal and regulatory fines, impacting financial performance and brand reputation. |
Reference | Facebook Transparency Report, 2023 |
ESRS G1 - Business conduct
Topic | Business conduct |
Sub-topic | Protection of whistleblowers |
Sub-sub-topic |
|
IRO | Risk |
Location | Own operations |
Time-frame | Medium-term |
Title | Risk of whistleblowing exposing ethical violations |
Example | Whistleblowing within advertising agencies like DDB Group can expose unethical practices such as fraud, bribery, or conflicts of interest. This can lead to legal investigations, reputational damage, and financial penalties. DDB Group implements robust whistleblowing policies, anonymous reporting channels, and whistleblower protection measures to encourage transparency, address ethical concerns promptly, and mitigate risks associated with unethical conduct. |
Reference | DDB Group Corporate Governance Report, 2023 |